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Jack Daniel’s has a certain penchant for releasing multiple versions of their standard Tennessee Whiskey in different “limited edition” labels. Rarely has the difference between them been anything more than superficial. But their loyal fanbase doesn’t seem to care. Jack Daniel’s No. 27 Gold changed the status quo by introducing one of the first examples of a secondary barrel finish to the famous Tennessee Whiskey brand. This project was headed by Jeff Arnett who was the Master Distiller from 2008 to 2020.
The final formula sees matured Jack Daniel’s (4-5 year old) Tennessee Whiskey dumped out into a vat and put through another stack of sugar-maple charcoal. After it’s collected at the bottom, it is proofed down to 100 proof. That’s 25 proof points less than it was put into the original barrel at. Then it is put into a custom maple wood barrel for an additional 6 to 12 months for finishing. By the way, the reason why this bottle uses the “No. 27” on it instead of “No. 7” is because the 2 is supposed to signify a second barrel was used in the maturation process.