Johnnie Walker Blue Label Ice Chalet

Johnnie Walker Blue Label Ice Chalet whisky created in collaboration with luxury skiwear and lifestyle brand, Perfect Moment, this launch celebrates “the Après Ski occasion”, which basically means it’s targeted towards a more luxury, fashion-forward market. 

There’s also some celeb action through the involvement of Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas. She brings authenticity to the launch and injects a sense of luxury fashion into the world of whisky, according to the global marketing and innovation director for the big JW, João Matos. The whisky follows in the footsteps of the first release of the Cobalt series, Johnnie Walker Blue Label Elusive Umami 2023, which was made in partnership with Chef Kei Kobayashi. It’s all très premium, darling. As they say on the slopes. Presumably. 

The product comes with a reversible bottle bag. Ice Chalet also contains the rich and waxy joys of Clynelish and Brora.