Johnnie Walker Black Label First Production 1998

A special edition of Johnnie Walker Black label 12-year-old released back in 1998.  As the name suggests, Johnnie Walker Black Label 12-year-old First Production 1998 commemorates the first production run of the updated packaging for the brand, with a different bottle shape featuring a flared base and a more angular shoulder design. Ironically, after making such a fanfare over it, this 1998 First Production Black Label packaging was quickly superseded, with the Striding Man changing direction to walk to right less than two years later, the livery changing again within a few years and the bottle shape evolving further and dropping the flared base in the mid-Noughties. In the end, this Special Edition Johnnie Walker's short-lived packaging ended up being rather more Special Edition than envisaged.