Johnnie Walker Black Label Squid Game

Three years after the premier of the smash-hit show, Squid Game, a new season is finally on the horizon. Johnnie Walker is inviting whisky fans and avid Squid Game watchers to ‘pick your player’ in a unique, celebratory collaboration. The partnership will see the release of limited-edition Johnnie Walker Black Label 12 Year Olds, with numbers on the bottles ranging from 001 to 456, a nod to the number of players in Squid Game. The Johnnie Walker Black Label 12 Year Old Squid Game Limited Editions have been designed to stir up excitement for the forthcoming season. The label has been created using “both digital and conventional printing technologies to make this collection truly unique,” according to a brand press release. “Johnnie Walker Black Label Squid Game Edition features a pressure sensitive label. This allowed production of the full range of numbers from 001-456 by digitally printing the variable white numbering on each bottle with the remaining static elements being printed conventionally.