Johnnie Walker 12 years old Black Label – Andy Gellenberg Edition

Johnnie Walker has launched a collection of 5,000 bottles created with the help of generative artificial intelligence (AI). Each of the 5,000 bottles in the collection feature a unique AI generative design.

Made in collaboration with graphic artist Andy Gellenberg, the limited edition collection merges the German illustrator’s designs with ‘cutting-edge’ technology to create a highly collectible range of Johnnie Walker Black Label. Gellenberg has created 50 original pieces of artwork in the distinctive pop art style he is known for, that were then enhanced with generative AI to develop a limited edition collection of 5,000 unique bottle designs. Each bottle has a silhouette of an individual, which is said to reflect the ‘many faces’ of the modern whisky consumer, enabling each consumer to choose a product that is entirely original, relevant, and reflective of their personal style.