Woodford Reserve Distiller's Select Rye is the third brand in the Woodford portfolio, which also includes the original Woodford Reserve Distiller's Select Bourbon and Woodford Reserve Double Oaked. In 2011, Woodford produced both an aged cask rye and a new cask rye as part of their Master’s Collection, however those were one time releases vs. this new release, which will be ongoing.
It should be noted that this isn’t Brown-Forman’s first time producing a rye. After the Heaven Hill's Bardstown Distillery was destroyed by a fire in November 1996, Heaven Hill's rye whiskey Rittenhouse was made at Brown-Forman. This continued through 2008 when production was fully moved to their Bernheim Distillery. It’s smart that Brown-Forman continued to use this rye knowledge to move into their own brand after the production of Rittenhouse moved back to Heaven Hill.