Old Fitzgerald 7 year old

Old Fitzgerald 7 Year Old Bottled-in-Bond Bourbon will be the brand’s “new signature expression,” according to Heaven Hill. It comes 155 years after the “trademark honoring John E. Fitzgerald, the namesake of Old Fitzgerald, was first introduced.” The release debuts the brand’s updated logo and the phrase "Your Key to Hospitality," featured on the label and embossed on the bottle—an iconic line from vintage ads that reflects the brand’s heritage dating back to the late 1800s. Old Fitzgerald 7 Year Old Bottled-in-Bond Bourbon is intended to be an ongoing and more readily available release for the brand, contrasting with the limited releases of the Spring and Fall Old Fitzgerald Bottled in Bond Bourbon, which vary in age for each release.